The Qatari government has placed a ban on the sale of alcoholic drinks at the 2022 World Cup’s eight stadiums.
This is as football governing body, FIFA finally yielded to pressure from the Qatari authority.
The host nation, where alcohol sales are typically restricted to foreigners drinking in licenced hotels and restaurants, or non-Muslim residents with special permits in their homes – had put significant pressure on FIFA to stop selling beer at the eight World Cup stadiums.
Following discussions between host country authorities and FIFA, a decision has been made to focus the sale of alcoholic beverages on the FIFA fan festival, other fan destinations and licensed venues, removing sales points of beer from Qatar’s FIFA World Cup 2022 stadium perimeters,” Fifa said in a statement.
“There is no impact to the sale of Bud Zero which will remain available at all Qatar’s World Cup stadiums.
“Host country authorities and FIFA will continue to ensure that the stadiums and surrounding areas provide an enjoyable, respectful and pleasant experience for all fans.
“The tournament organisers appreciate AB InBev’s understanding and continuous support to our joint commitment to cater for everyone during the FIFA World Cup Qatar 2022.”
Budweiser, a major sponsor of FIFA, is owned by beer maker AB InBev and had exclusive rights to sell beer at the World Cup.
The alcoholic brand posted a message on Twitter on Friday saying, “Well, this is awkward” before the post was later deleted.