By Lawrence Audu
American reality TV star and social media influencer Blac Chyna has come under fire for after she announced plans to sell a skin-lightening cream to Nigerians.
Blac Chyna has partnered with beauty line, Whitenicious, to launch the face cream in Nigeria’s largest city, Lagos. The cream will retail for a whopping US$250 per bottle which translates to a 91, 000 Nigeria Naira.
This is a princely sum considering that the average yearly salary in Nigeria is 658,324 Naira. Apparently, the bottle comes in a “handcrafted jar with real Swarovski crystals”.
The decision to sell the cream in Nigeria has attracted a lot of criticism from people who accuse the influencer of promoting “self-hate” and of trying to exploit a country which already has a major problem with bleaching.
Long-term use of bleaching creams designed to make skin lighter has been linked to cancer, as well as kidney damage, blindness, and depression.
According to the World Health Organisation, nearly 77% of Nigerian women, the highest percentage in the world, use skin-lightening products regularly. Skin bleaching is also endemic in other parts of the world, such as India, Taiwan, and Hong Kong.
Here are some of the reactions to Blac Chyna’s plans:
Black Chyna is really going to Nigeria to launch her first ever skin “brightening” cream called, wait for it…”Whitenicious”
— Cacao. (@amahleluxe_) November 20, 2018
Nigerians Before Black Chyna vs Nigeria After Black Chyna pic.twitter.com/OWkGgkv5aw
— 3rd World Ajebo 🔺 ♈ (@iam_eminne) November 21, 2018
Black Chyna is coming to sell bleaching cream in Nigeria and believe it or people are gonna buy it, later they will become customer for Dustin Powder company
Just remember that no one likes burnt Dodo pic.twitter.com/iMnRaFbY5G
— EmmyLeeEM (@EmmyleeEM) November 21, 2018
The first Official launch of Black chyna’s bleaching cream is in Lagos Nigeria. Yeah,Africans especially Nigerians bleach more !
— Kaybest (@kaybest__) November 22, 2018
The insult, the impetus, the conconbility, the odacity, Black Chyna has to go to nigeria to launch her bleaching cream, chaichai Nigerians we have suffered, they now see us as fools absolute fools, like I even thought she was just visiting but no she’s going to poison their skin.
— Kandy (@girllikekandyy) November 21, 2018
So black chyna is going to Nigeria to promote skin whitening products..?? What’s going on with these celebrities😐
— Sonia🥀 (@sonittaaa) November 20, 2018