How Pepsi confirmed music credentials with 10th AMVCA

0 50

Pepsi was one of the sponsors of the recently held 10th Africa Magic Viewers’ Choice Awards (AMVCA). And, once again, the brand electrified the entertainment landscape with a fusion of nostalgic and contemporary vibes.

The event, which took place at EKO Hotel Convention Centre, Lagos, celebrated 10 years of African cinematic greatness.

“Perfectly aligning with Pepsi’s commitment to celebrating a youthful lifestyle — Confam Gbedu campaign — the brand refreshed the live show with an electrifying line-up of artistes who embodied the rich musical heritage of Africa alongside its vibrant contemporary sounds. Leading the cast of performers was Adekunle Gold, Awilo Logomba, Kcee, Chike, Shaffy Bello and Seyi Sodimu.

Shaffy Bello and Seyi Sodimu represented the past with their iconic hit Love me Jeje, which set the stage for a journey through time. Adding an authentic African feel, the Awilo Longomba brought his Soukous and dance rhythms, while Kcee, the Ojapiano master injected the night with irresistible energy. Chike, the Afrocentric sensation, and the soulful Adekunle Gold further elevated the experience with their unique musical styles.

Curating the beats and keeping the crowd grooving was none other than DJ Spinall, who returned from Coachella to give an unforgettable night of music and memories.

Commenting on the occasion, Segun Ogunleye, General Manager, Marketing, Seven Up Bottling Company (SBC), said: “The AMVCA can be seen as the “African Oscars” which is a celebration of African talent and creativity, values that resonate deeply with Pepsi. Through our POV Confam Gbedu Reloaded for this platform, we aimed to connect with our consumers on a deeper level, celebrating the timeless appeal of music while championing emerging talents.”

The continental film award ceremony saw many films, actors and actresses going home with several prizes, with Ademola Adedoyin winning the Supa Komando-sponsored Best Supporting Actor for his role in Breathe of Life, while Best Series (scripted) sponsored by Pepsi was won by James Kalu Omokwe.

Leave A Reply

Your email address will not be published.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More