Viva, a flagship brand of Aspira and detergent brand in the country, has announced its partnership with Big Brother Naija as the official detergent sponsor for Season 9 of the reality TV show.
Big Brother Naija, a show celebrated for its riveting drama and engaging contestants, premieres on Sunday, July 28, 2024. This year’s edition promises 10 weeks of unpredictable twists, explosive drama, and intense competition, making it a perfect platform for Viva to demonstrate its cleaning prowess to bring fresh and dynamic energy to the show and ensure that the housemates experience the best cleanliness and hygiene.
In a press statement, the chief marketing officer of Aspira Nigeria Ltd, Santhosh Kumar Nair, said, “We are incredibly excited to be partnering with Big Brother Naija for its ninth season. Big Brother Naija resonates with millions of viewers across Africa. Aligning our brand with such a widely celebrated platform allows us to showcase the efficacy and excellence of Viva products to a diverse audience.”
Aspira’s Head of Advertising, Lynda Aguocha, also shared her enthusiasm, adding that, “BBNaija is an engaging reality show that keeps Nigerians glued to their screens, showcasing its contestants’ diverse talents and personalities. We at Aspira Nigeria are thrilled to be part of this exciting journey. We eagerly anticipate the opportunity to demonstrate Viva’s superior cleaning power, helping housemates stay hygienic and fresh throughout their stay in the house.”
Throughout the season, Viva will take centre stage in various show facets, from sponsoring tasks to providing game rewards, ensuring the brand remains at the forefront of housemates’ and viewers’ minds. Particular in-show segments will highlight the importance of cleanliness and the benefits of using Viva Detergent for everyday laundry needs.
Season 9 of Big Brother Naija is set to be a thrilling spectacle filled with drama, entertainment, and unforgettable moments. With Viva as the official detergent sponsor, viewers can expect a season that is entertaining and spotlessly clean.
