Ayodeji Ibrahim Balogun, popularly known as Wizkid is a Nigerian singer and songwriter who has come a long way from being a small-time artist in Surulere to becoming a global music sensation.
With his hit albums, sold-out tours, endorsements, and successful business ventures, he has amassed an impressive net worth of $4 million, as of 2024.
But that’s not all. Wizkid is a true trailblazer, from making EPs in his early days to releasing his groundbreaking album “Made in Lagos”, his cultural impact on Afrobeats has been felt not only in Nigeria but throughout the world.
If you’re curious to discover what makes him such an inspiring figure, you’re in luck.
In this article, we will delve deeper into the singer’s net worth, assets such as cars and houses, sources of wealth, and the incredible journey that led him to become one of the top musicians in Nigeria.
Wizkid Profile Summary
Real Name Ayodeji Ibrahim Balogun
Stage Name Wizkid
Date of Birth 16th July 1990
Place of Birth Surulere, Lagos
State of Origin Ogun State
Nationality Nigerian
Profession Singer, Songwriter
Age 33 years
Height 5 foot 3 inches
Weight 132lbs
Marital Status Single
Education Lagos State University
Record Label Starboy/RCA Records
Twitter @wizkidayo
Instagram @wizkidayo
Real Name Ayodeji Ibrahim Balogun
Wizkid Net worth
According to Legit.ng, wizkid’s net worth is estimated to be over $4 million in 2024, which he earned through a combination of record releases, live performances, endorsements, and commercial ventures.
Right from the beginning of his career, Wizkid has been known for creating unique soundscapes that blend afrobeat, pop music, and R&B seamlessly.
His impressive wealth accumulation over the past decade is a clear indication of his hard work, talent, and success.
Net Worth Growth
Between 2018 and 2023, Wizkid earned a whopping $30 million from his music tours, selling albums, and brand deals according to Dockaysworld.
Here’s a table showing his annual networth from 2017-2023.
Year Net Worth
2023 $30 million
2022 $26 million
2021 $21 million
2020 $20 million
2019 $15 million
2018 $5 million
2017 $4 million
Source of Wealth
Wizkid is a renowned Afrobeats artist, known around the world for his exceptional music.
Chances are, you’ve already got one of his hits on your playlist because he’s just that good.
Aside from consistently putting out hit songs, Wizkid is also a financial genius, and his net worth speaks volumes of his talent. Before going into details about his various sources of wealth, let’s discuss his musical career so far.
Wizkid’s journey as a musician began at the young age of 11 when he started performing at his mother’s church. In 2009, he dropped his first single, “Holla at Your Boy,” which quickly became a sensation all over Africa.
After signing with EME Music, a well-known record label company, Wizkid released two studio albums, “Superstar” and “Ayo,” over five years. These albums included popular tracks like
“Pakurumo” and “Love My Baby,” cementing his status as one of Nigeria’s fastest-rising stars.
Wizkid eventually left EME to launch his own label, Starboy Entertainment, giving him more creative control over his music and the freedom to explore new sounds, collaborations, and business ventures.
As a record label boss, he not only earns money from his own music, but also from managing other artists under his label.
In 2016, Wizkid collaborated with Drake on the hit single “One Dance,” propelling him to international fame. This song opened doors for international acts, brands, and businesses to collaborate with him, substantially increasing his income.
His latest album, “Made In Lagos,” has already received over 1.02 billion on-demand streams in the United States alone, raking in millions of dollars every year. This number is expected to keep growing in the coming years.
Wizkid’s musical success is not by mere luck, rather it is a testament to his genius, the quality of his music production, raw talent and timeless sound.
In the following paragraphs, we will delve into how the Afrobeats sensation has made his wealth from various sources of income.
Brand Endorsements
In addition to his successful music career, Wizkid has also earned significant income from his brand endorsement deals.
It’s no surprise that top companies worth millions of dollars would want to associate themselves with the Starboy brand.
With his magnetic personality and worldwide appeal, Wizkid has caught the attention of local and international companies alike, who are eager to collaborate with him.
Wizkid & Tecno Mobile
One of Wizkid’s notable endorsements is with Tecno Mobile. He became a brand ambassador for the company in 2020 and his deal was worth $150,000.
Wizkid & United Bank of Africa (UBA)
Wizkid became the face of one of Nigeria’s biggest banks UBA, in 2019. UBA offered him a mouth-watering deal that will see the singer make a whopping sum of $ 3 million
Wizkid’s association with the United Bank for Africa (UBA) further illustrates his broad appeal.
Wizkid & Ciroc
In 2018 Wizkid entered into a great deal with Ciroc to become their brand ambassador. The collaboration with Ciroc, a premium vodka brand, adds a touch of sophistication to his brand portfolio.
After signing the deal, The singer shared the news on his social media page however, the details and the monetary value of the deal were not disclosed.
Wizkid & Pepsi
In 2012, Wizkid signed a lucrative $300,000 endorsement deal with Pepsi, which led to one of the company’s most viral moments.
After one year elapsed, Pepsi extended their deal with Wizkid for another year and again for another 5years.
After all the years of being the brand ambassador for Pepsi, Wizkid made an estimated sum of $
1.8 million.
His Pepsi deal continues to be a very great accomplishment for the Afrobeats singer.
Wizkid & MTN
In 2013, MTN signed a brand ambassador deal with Ayodeji Ibrahim Balogun, popularly known as Wizkid, one of the most successful and influential musicians in Nigeria. The deal was worth $115,000 and was for a one-year period.
At the end of the initial one-year contract, MTN renewed Wizkid’s contract for another two years, making him their brand ambassador for a total of three years.
Wizkid & Glo
In 2015, the popular Afrobeats artist Wizkid decided to switch his endorsement deal from MTN to GLO.
It is reported that GLO offered him a deal worth $328,000, which was double the amount he was previously getting from MTN.
Wizkid & Guinness
Wizkid was offered an endorsement deal by Guinness, a leading alcoholic drink brand, during the Guinness world concert.
The details of the deal were not revealed, but it was said to be worth millions of Naira.
Wizkid & NIKE
In 2018, Nike offered Wizkid a one-year deal worth $20,000. This was made possible after the NFA and Nike had signed a five-year jersey contract. Upon the completion of the first year, Nike decided to renew the contract for another year.
Wizkid and Dolce & Gabbana
Back in 2015, Dolce and Gabbana offered Wizkid an endorsement deal by Dolce and Gabbana, which gave him the chance to walk down the runway alongside British supermodel Naomi Campbell.
The deal was reportedly worth $10,000.
Wizkid & Puma
In 2020, Puma, the multinational sportswear company, offered Wizkid a deal worth a whopping sum of $1 million. Features
Another way wizkid earns money is by featuring other artists. In the past decade, he has collaborated with various artists across different genres.
Below we’ll look at some of Wizkid’s best features throughout his career.
Ojuelegba (Remix)” feat. Drake & Skepta (2015)
This remix propelled Wizkid’s Afrobeat to global heights with the help of Drake and Skepta. The fusion of Wizkid’s Afrobeat vibes with international influences marked a significant moment in his career.
“Come Closer” feat. Drake (2017)
The collaboration with Drake continued with “Come Closer,” a chart-topping single that seamlessly blended afrobeat sound with American pop. The song received widespread acclaim across America.
“One Dance” by Drake feat. Wizkid
Wizkid’s contribution to Drake’s smash hit, ‘One Dance’, earned him this accolade. The track holds the Guinness World Record as the most-played song on Spotify with over 1 billion streams.
Brown Skin Girl” feat. Beyoncé, Blue Ivy Carter, and Saint John (2019)
Beyoncé’s “The Lion King: The Gift” album featured a remarkable collaboration that celebrated black beauty and culture. As a result, the song ended up earning Wizkid his first-ever Grammy Award.
“Essence” feat. Tems (2020): “Essence”
Wizkid’s “Made in Lagos” album had a standout track which was a collaboration with Tems. The song made history as the first Nigerian song to chart on both the Billboard Hot 100 and the Billboard Global 200.
It was also nominated for the Best Global Performance category at the 64th Annual Grammy Awards.
“Energy (Stay Far Away)” feat. Skepta (2018)
Wizkid’s collaboration with UK artist Skepta produced an electrifying track that perfectly showcased Wizkid’s global appeal.
The song “Energy” quickly became a fan favorite for its seamless fusion of Afro beats with elements of dancehall and hip-hop.
Soco” feat. Terri, Spotless & Ceeza Milli (2018)
Live Shows
Wizkid’s undeniable talent has earned him a spot among the most sought-after performers in Nigeria and beyond. He has graced the stage at several high-profile events and concerts, both within Nigeria and internationally.
In 2018, Wizkid made history as the first African artist to sell out the iconic O2 Arena in London, headlining the Afro Republik concert. Fans from across the globe were drawn to the concert, underscoring Wizkid’s international appeal and his ability to fill arenas with his high-energy performances.
Personal Business
As a successful singer and entertainer, Wizkid has invested his wealth in a few personal businesses. Some of which we will list below;
Starboy Entertainment
In 2013, Wizkid founded his record label, Starboy Entertainment, which has since signed talented artists such as Maleek Berry, Legendury Beatz, L.A.X, and later on, Terri, Efya, and others.
Jada P. manages the label, and the songs produced under it have won awards like the City People Entertainment Awards and The Beatz Awards.
Starboy Pop-Up Stores
Wizkid also expanded his business by opening Starboy pop-up stores in major fashion hubs like London and New York. These stores sell clothing items designed for his fans.
Cars
It’s no secret that Wizkid leads a luxurious lifestyle and boasts an impressive collection of cars. His cars show opulence, comfort, and advanced features.
Below are some of Wizkid’s cars:
BMW X6 crossover
Very early into his career, he purchased his first car which was a BMW X6 Crossover which was worth N15 million.
Lamborghini Urus
In 2018, He also had a luxury Lamborghini Urus, which cost him N350 Million.
Porsche Panamera
He has been spotted with Range Rover Autobiography and a luxury Porsche Panamera which he bought for over N60 million back in the day.
Mercedes Benz V
He didn’t stop there, He also bought a Mercedes Benz V Class 2019 Zero KM, which starts at N78 million.
Mercedes-Benz
He added a Mercedes-Benz G-Wagon to his collection, which is worth a whopping N70 million.
Porsche Cayenne
Wizkid’s Cayenne cost a whopping sum of ₦18 million.
Rolls Royce Cullinan
He also has a 2021 Rolls-Royce Cullinan worth N438 million in Nigeria.
Lamborghini Aventador
In 2019, he bought his Lamborghini Aventador for about 600,000,000 Naira.
Houses
It’s impressive how the singer has strategically acquired properties in Lagos.
Back in 2013, Wizkid bought his very first house in Lekki, Lagos for N 68 million. This highbrow area is known for its luxurious real estate.
Besides, the artist also has another house in Surulere, Lagos, which he purchased for ₦13 million. According to online sources, he got this house for his parents.
Moreover, WizKid’s investment portfolio extends beyond Nigeria, as he owns a 3-storey mansion in Los Angeles, US, which reportedly costs between $10 million and $15 million
Conclusion
With Wizkid’s fan base streaming his music, buying tickets to his shows, and albums, there’s no doubt that the artist will continue to earn millions of naira for years to come.
