With an incredible 389,800 viewers, Nigerian music sensation David Adeleke, better known by his stage name Davido, has broken the record for the most-watched TikTok live broadcast in Africa in a stunning demonstration of star power.
Wednesday’s momentous event captivated followers around the continent and beyond.
The live stream featured an exciting combination of Davido’s big songs and lively fan interactions, hosted by well-known Nigerian TikTok characters Peller, Jarvis, and Jo Blaq. The event was made even more memorable by the exclusive behind-the-scenes glimpses and insights viewers were given into the artist’s life.
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Davido’s historic accomplishment highlights the increasing impact of social media on the music business, especially in Africa, where musicians are using sites like TikTok more frequently to communicate with their fans. The occasion demonstrated the value of content providers working together in the digital sphere in addition to Davido’s enormous popularity.
Social media was used by fans to show their excitement, with many complimenting the performer on his charismatic demeanor and dedication to provide his audience with entertainment. Davido’s record-breaking performance, which is still trending, is another significant milestone in his already remarkable career and solidifies his position as a major player in African music.
