Some top companies from Nigeria joined Google West Africa at a roundtable to discuss the shift towards privacy-first marketing as third-party cookies are phased out.
According to a statement, the forum brought together leaders from FairMoney, Konga, Mondelez, Stanbic IBTC, and Zenith Bank, highlighting a collective commitment to redefining consumer engagement in the digital age.
The roundtable focused on the imperativeness of adapting marketing strategies to be more privacy-focused in building consumer trust is essential in a world that increasingly values privacy.
This transition challenges businesses to innovate while maintaining transparency and respect for consumer data privacy, turning potential constraints into avenues for deeper consumer engagement.
Speaking at the event, the Senior Industry Lead, West Africa, Google, Felicia Otolorin, described customer trust as the new currency.
She said, “Consumers are demanding more control over their data, and the savviest businesses are seeing this shift as an opportunity. This is about reimagining how we engage with technology and data, ensuring that innovation and privacy go hand-in-hand.
“We are committed to empowering Nigerian brands in building a privacy-forward future. By harnessing AI and privacy-centric technologies, we aim to empower our partners to thrive amidst these changes.”
The discussions emphasised highlighted the competitive advantage of adopting privacy-first strategies.
Google showcased innovative solutions like Google Tag and Enhanced Conversions.
These tools demonstrate a commitment to both high performance and privacy standards. Success stories illustrated how other businesses have successfully navigated this shift, offering valuable insights.
On his part, Chief Data & AI Officer at Interswitch, Oluwadamilare Akinwunmi, said the winners of tomorrow would be those enterprises that strike a balance between innovative, data-driven marketing and a profound commitment to data protection and privacy-first practices.
