Shareable content creator, Zikoko, has announced Sparkle as the headline sponsor for HERtitude 2024, its third annual women-only festival, bringing women of diverse backgrounds together to connect.
In a statement, the company noted that Sparkle, a revolutionary digital bank, brings a fresh perspective to financial services and lifestyle support for Nigerians, aligning seamlessly with HERtitude’s mission to empower and uplift women.
It stated, “HERtitude is the ultimate destination and space for hot babes. Women in Nigeria and across Africa can make new friends with fellow hot babes, let their hair down, and celebrate their strengths. It is a celebration of womanhood, uniting thousands for a day of empowerment, entertainment, and community-building.
“This year’s festival, scheduled for Saturday, April 20, 2024, at Lekki, Lagos, marks another significant milestone in championing women’s achievements and providing a safe space for self-expression and celebration.”
The Chief Sparkler at Sparkle, Uzoma Dozie, expressed excitement about the partnership.
He said, “For us, HERtitude isn’t just an event; it’s another avenue to express our love and unwavering commitment to women. Women are the vibrant heartbeat of society, essential to our collective success and growth.
“Without their contributions, talents, and leadership, our nation cannot reach its full potential. Join us in celebrating their strength, achievements, and brilliance at HERtitude ‘24.
“Wimbart, an independent PR agency, will support Sparkle’s PR and communications. Their commitment to amplifying women’s voices and empowering them in business also further aligns with HERtitude’s goals.”
According to the Chief Executive Officer of Wimbart, Jessica Hope, Wimbart is happy to once again collaborate with long-term partners, Big Cabal Media and Sparkle, on the HERtitude festival, which champions women’s empowerment and celebrates their achievements with PR and communications support.
She noted that the firm was renowned for shouting loud and hard about women in business
Speaking on the event and partnership, Zikoko’s Editor-in-Chief, Ruth Zakari, stated that HERtitude is a movement that celebrates the power, resilience, and beauty of women.
She said, “With Sparkle onboard as our headline sponsor, we’re not only elevating the festival experience but also empowering women to take charge of their financial futures. Together, we’re creating an inclusive space where women can thrive and celebrate their individuality.”
