The Women’s World Cup, which is currently being hosted by Australia and New Zealand, is on track to have the highest attendance in the competition’s history, according to the governing body of football worldwide, FIFA.
In just five days, ticket sales have already surpassed 1.5 million, setting a new record for any event related to the FIFA Women’s World Cup.
According to Football Australia, there were nearly 364,000 spectators present across the 12 matches that had been played as of Tuesday morning.
This represented an average match attendance of 30,326, surpassing the average of 21,756 for France 2019 and the historical tournament average of 24,780 for all FIFA women’s World Cup matches combined.
According to Football Australia, the seventy-two percent increase in attendance compared to France 2019 through the first twelve games further highlighted the growing popularity of women’s football globally.
On its own, Australia has contributed more than 1.1 million dollars to the overall sales of tickets.
The broadcast audience has also increased dramatically, with the match between New Zealand and Norway becoming the most watched women’s World Cup match in the annals of New Zealand’s history.
The game that took place in Australia between Australia and the Republic of Ireland on the opening day of the tournament also drew an average audience of 1.94 million viewers in Australia.
This nearly tripled the previous record, and it was on the verge of surpassing viewership figures from the men’s FIFA World Cup, which took place in Qatar.
“This tournament is making history, and we couldn’t be happier to serve as the host nation.
“We are seeing a surge in support for women’s football, not just in ticket sales but also in broadcast viewership, fan festival participation, and merchandise sales,” James Johnson, the chief executive of Football Australia, said. “Not only are we seeing an increase in support for women’s football, but we are also seeing an increase in fan festival participation.”
